7th Americas Competitiveness Exchange
Industry: Government / Foreign Affairs
Services: Event Branding Identity
Branding for a new innovation and entrepreneurship experience taking place in Central Texas for the first time.
The brief.
Americas Competitiveness Exchange (ACE) on Innovation & Entrepreneurship is a regional initiative of the Organization of American States (OAS) and the Inter-American Competitiveness Network (RIAC), whose objective is to showcase successful examples of innovation, entrepreneurship, strategic investments and how public-private partnerships from a specific region/country contribute to the overall economic development at the local, national and regional levels.
The 7th edition of this Exchange was held in Central Texas for the very first time. Given that this event brings over 50 economic and political decision makers from across the Americas and beyond for a five-day tour, and five Texas communities were to represented, ACE needed a brand for this event that encompassed transparency, professionalism, and uniqueness.
The design solution.
Focusing on the geographically location of the event and the colors from the state of Texas flag led to the result of the logo that was created. To further the branding initiative of this historical event, a branding standards guide and mockups of marketing collateral were also created so that OAS, RIAC, and the community leaders that were involved in the 13-month event planning process would be able to use the branding elements without any issues.
