Marketing Collateral
Sample 1
Client: Greater San Marcos Partnership
Exterior of the 8-page gatefold brochure insert.
This economic development organization had no brand identity and outdated materials for all of their promotional purposes.
In 2016, GSMP decided to advertise in the annual Texas Wide Open for Business magazine (Site Selection Publication). After the initial consultation, they requested that the center fold insert be where they invested funds to promote the region.
A modernized design system to the 8-page gatefold center insert was created. As a result of the design, an increased interest in the organization/region occurred via web traffic and email referrals.
Interior of the 8-page gatefold brochure insert.
Sample 2
Client: Lambda Theta Phi — Delta Epsilon Chapter (Oregon State University)
Exterior of the tri-fold brochure.
Prior to 2014, this chapter was using very plain and outdated items for their recruitment purposes. After the initial consultation, they required a brochure for their upcoming season that demonstrated key elements: Professionalism, Uniqueness and Simplicity.
With the rebranding of a logo from their national headquarters, the emphasis on angles was used as the main focus for the design. The final results of the brochure increased interactivity from viewers, which also increased interest in this organization via web traffic.
This style was carried over to signage and various other marketing materials.
Interior of the tri-fold brochure.