Trade Show / Exhibit Design
The Unused Vision: A Trade Show Booth That Never Made It
Recently developed an ambitious design for a trade show booth design that, while striking, was ultimately not used. The concept revolved around an immersive "infinity space" experience, designed to highlight a new flagship product while celebrating the best-sellers from previous product lines. LED panels and carefully placed lighting were intended to create the illusion of endless depth, symbolizing the company’s innovation across generations of products.
Despite its visual appeal, logistical challenges emerged. The setup required precise installation and custom-built components, significantly inflating the budget and setup time.
In the end, the company opted for a more practical and budget-friendly design. While this vision never came to life, it remains a reminder of the balance between creativity and feasibility in event planning—and the importance of honoring both innovation and legacy in design.
